What is Generosity?
Why advertise in Generosity?
Who should advertise?
How to promote your business in Generosity
Who should you contact?

What is Generosity?

Generosity is a leading source of independent news, stories and information about giving in Australia.

Designed to help donors (particularly those with wealth), and their advisors, Generosity is part philanthropy roadmap, “how-to” manual, inspiration, thought leader, and commentator on developments and emerging trends in philanthropy.

Why advertise in Generosity?

– Reach high income and high-net-worth Australians and their advisors in a unique niche digital publication (website and regular e-news bulletins).

Generosity is a valuable reference tool for Australia’s wealthy and their advisors – your association with Generosity will help position your company as a service provider to this market.

Generosity provides an excellent platform to establish and build awareness of your products and services to a highly targeted market.

E-newsletter circulation: 4,200 wealthy individuals and advisors.

Frequency: E-newsletter broadcast every month.

Who should advertise?

High income and high-net-worth individuals typically engage a variety of different financial and legal advisors in helping to grow, manage and maintain their wealth. And when it comes to philanthropy, many of these advisors are asked to play a key role in assisting their clients in a number of areas such as: setting up trusts and foundations, investing and managing of funds, accounting and financial management, and advising on involvement of family.

The range of companies and businesses that have a natural connection with our readers, and therefore a good reason to promote their services and products include:

    • Wealth management companies
    • Financial planners and advisors
    • Legal firms
    • Private banking divisions of financial institutions
    • Trustee companies
    • Accounting practices
    • Charities and nonprofit organisations
    • Philanthropy consultants
    • Related peak bodies and industry associations


How to promote your business in Generosity

Generosity offers a range of banner advertising opportunities on our website and regular e-newsletters. We also offer the opportunity to sponsor case studies, expert advisor pieces, and organisational profiles.

Who should you contact?

All advertising enquiries should be made to Tatyana Kovalyov.

Phone: 0411 497 804

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Recent donations, grants and corporate partnerships

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  • Robert and Paula McLean to The Nature Conservancy

    $1 million

  • Minderoo Foundation to Minderoo Ocean Research ­initiative

    $100 million

  • Wheelton Philanthropy to Northern Health


  • Wheelton Philanthropy to Royal Children's Hospital


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