community partnership

In a world first, a live art auction was broadcast on THE goa GRID and Facebook Live for the Anglicare Arts& Minds campaign.

Some of Australia’s most creative charity and community organisations will join goa’s Community Partnership Program in 2018.

The goa Community Partnership Program aims to produce advertising campaigns that are much more than outdoor branding objectives and actively engage with the community with their partner’s cause. Each of the chosen organisations pitched their creative ideas focusing on audience engagement, innovation and measurable outcomes.

All organisations chosen have the opportunity to have their message heard in a unique way, with access to THE goa GRID and THE ICONIC SERIES and reaching a massive collective audience of 900,000 people per week across South East Queensland – the largest digital network in Queensland.

CEO and Joint Managing Director at goa, Chris Tyquin, is thrilled with the calibre of this year’s applicants for the program.

“Each year it is getting harder to select partners and we undergo a series of detailed evaluations for both the community organisation and ourselves as it is a true partnership between our businesses, aligning our objectives and being realistic in what we can achieve together.”

The 2018 goa Community Program Partners are:

  • Share the Dignity, a charity helping women experiencing domestic violence, homelessness or poverty in Australia.
  • Youngcare, a nonprofit that advocates and works towards providing appropriate housing to young people with highcare needs.
  • Queensland Rugby Union Grassroots Rugby
  • Anglicare Southern Queensland, which works across residential aged care, community care and a range of social services programs all working towards a happier, healthier community.

goa isn’t giving too much away about the campaigns just yet, as they will be hitting the streets in the new year, but it is safe to say that there will be a series of innovative campaigns, such as the 2017  Anglicare Southern Queensland’s Arts&Minds campaign.

The Anglicare Arts& Minds campaign, aimed at raising awareness about mental health and the value or art therapy, was a resounding success, raising money and awareness (over four million impressions) and boosting the confidence of the artists who took part. It was also awarded the Outdoor Media Association’s Grand Prix campaign for Quarter 2 and best use of innovation as well as gold and silver medals at the annual BADC Awards. Next year’s campaign will again see Arts&Minds in the spotlight with an adaption of the campaign incorporating new and exciting elements and deepening the conversation about mental health and art therapy.

Visit www.goa.com.au for more information on the Community Partnership Program.