impact investing
As the popularity of impact investing continues to rise, a study from the Women’s Philanthropy Institute (WPI) found men and women approach impact investing differently.

“We wanted to look at impact investing as a combination of philanthropy and traditional financial investment,” says Jacqueline Ackerman, Assistant Director for Research and Partnerships at WPI.

What WPI found could affect both funders and the charities they support.

The first key finding says Ackerman is that when it comes to impact investing, men and women are investing at relatively similar rates.

“That may sound like there is no gender difference but that is an interesting finding to me given that all the work that has been done on men and women in traditional investments shows that women are more risk averse, that women are more hesitant to enter into that word, that they are more unsure of themselves,” says Ackerman.

“So the fact they are impact investing at similar rates to men shows me that there is some sort of change happening or that impact investing is something that…

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