Workplace giving just got a whole lot easier, with the launch of a new technology solution called Fundraising at Work, a joint venture between Good2Give and GoFundraise.
Fundraising at Work links the two organisations’ technology platforms for workplace giving and digital fundraising. Via the new platform, people can fundraise for their favourite charities and encourage their work colleagues and friends to support them with donations. Even better for charities, workplace giving donations can tap into employee gift matching programs.
Good2Give and GoFundraise anticipate that by combining digital fundraising with workplace giving, dollar matching and corporate engagement, workplace giving will double and digital fundraising could increase by 100%.
The average fundraising page on GoFundraise raises $700 and 70% of companies using Good2Give’s Workplace Giving Platform match their employees’ donations. Good2Give and GoFundraise anticipate that they can increase the average raised from a corporate fundraiser from $700 to $1,000 through matching or to $1,400 if the total funds raised are matched.
Good2Give provides corporate giving solutions to 200 companies, including 20%of the Australian ASX100. Last year, the not-for-profit distributed nearly $20 million ($9.5 million in workplace giving donations) to 2,178 charities last year. With its corporate partners paying most of the organisation’s administration fees, 98.9% of donations go directly to the causes people support. Last financial year, over 180,000 people used the GoFundraise platform, raising tens of millions of dollars.
“Having a technology solution for staff fundraising has been a longstanding need for corporate social responsibility and human resources management teams, who want to support their people to fundraise but need an easy-to-use platform with quality assured processes around risk and funds distribution to charities. That’s what this is,” said Lisa Grinham, Chief Executive Officer at Good2Give.
Good2Give and GoFundraise will be piloting the technology solution with a group of Australian businesses in December and anticipate that Fundraising at Work will be ready for launch to the broader market in early 2018.
Good2Give is a not-for-profit organisation that to partners with Australian businesses to make giving an everyday part of work and life. Since 2001, Good2Give has granted over $175 million to more than 5,500 Australian and international communities. Good2Give’s vision is to deliver $300 million in donations by 2020. GoFundraise is a social purpose business that aims to achieve the same outcome with fundraising. Since 2007 GoFundraise has worked with over 2,500 charities.
Good2Give and GoFundraise are exhibiting at the Fundraising Institute of Australia Conference in 2018.